Meet The Team


Samina Naz

Chief Executive Officer (CEO)

Samina Naz is the Chief Executive Officer of Talking Sense Consultancy (Pvt) Ltd. Ms. Naz has more than 17 years of working experience with the development sector in various capacities; project Lead,  communication lead, advocacy and grants specialist etc. She has a degree in mass communication. Ms. Naz had worked with several national and international NGOs, as well as Civil Society Organizations including Open Society Foundation, Aurat Foundation, Acid Survivors Foundation, Save the Children, UNDP , DAI, GIZ and Smile Again – Italy.

Uzma Afzal

HR Manager – Chief Operating Officer (COO)

Uzma Afzal has over 10 years of experience in coordination and client management for public and private sector companies. After graduating in Fine Arts, she worked on campaign management, visual merchandising. At present she is working with Talking Sense as Human Resource manager and in her role of Chief Operating Officer she over looks internal and external coordination between TS team. The social media campaign by TS under its social responsibility initiative is single handedly managed by her. 

Waleed Durrani

Creative Director

Waleed is a seasoned professional with a career spanning over 15 years in audio-visual designing and productions.  He has worked as a campaign designer , planner and  documentary director . In addition, he has hands on experience of buying media airtime, media coordination and  management. Waleed also has trained journalists and civil society members on video film making, documentary development and issue- based reporting. He has also trained Radio jockeys (RJs) on off air productions, radio programming ( production of radio drama, magazine shows, talk shows, Public service announcements and live shows) , audio equipment handling and development of Fixed Point Chart. 

Muhammad Salman Chaudhry

Project Coordinator – Technology Expert

Salman Chaudhry is a mechatronic engineer and has over 5 years of work experience as a STEM education expert and master trainer in STEM education. With Talking Sense, he is working as project coordinator. He is in charge of Arial photography and videography. Provides technology-based solutions in communications; making use of various gadgets and online platforms to ensure technology management during various events. He has created, optimized and implemented social media strategy for clients with a collective 3M+ followers. Salman is also a web site developer/ manager and has supported the team in developing and leading Behavioural Change campaigns.

Azhar Tirmizi

Script Writer – Video Director

Azhar  Tirmizi  has a passion for photography and is a seasoned Photographer and Videographer since the last 32 years. He has worked as a Director, Videographer, Concept Developer and Writer for various national and multinational companies. In professional journey so far, his partners have been humanitarian organizations, Armed forces, corporate firms and mainstream national and international TV channels (BBC, CNN, Iran International, ARD German, ITN, NDTV-India etc.). As a trainer he has trained young journalists from Newly Merged areas on video and film production. He him self is trained on video production and lighting  by OSRAM. He has worked with PTV and NTM , SSTN as director and cameraman where he directed and produced documentaries , telefilms and dramas. 

Ali Umair Ahmer

Content Technician

Ali is graduate of Northwestern University and has a specialization in Film and Design. He specializes in filmmaking and content development for all different mediums. He has worked on films such as Who Ghungroo Wali Larki (2020) and Maghrib (2023) which has gone to win awards at the International Cannes Film Festival. Primarily he likes to focus on small form art pieces and thus focuses on all Internal Productions to make Art for Social Change.

Mushfiq Murshed

Content & Script Writer

Mushfiq Murshed is a writer, editor and analyst. Over the past 14 years, Mushfiq has edited over 300 research-based articles/essays. Mushfiq has written over 50 op-ed pieces for The Dawn, The News and The Nation. In addition, Mushfiq enjoys writing fiction. He has studied screenplay writing from Vancouver Film School. He has recently written a screenplay that is in pre-production phase. Mushfiq has also written two plays – one was staged in Pakistan National Council of Arts (PNCA), Islamabad and the other in Saddlers Wells, London. (His pieces are available in the above given google drive link with our sample work) 

Usama Hussain

Manager Finance

Usama Hussain is a doctoral scholar in Management Sciences and since the last 3 and a half years he is working as Manager Finance for Talking Sense managing project accountancy of over 20 different clients/ companies with a cumulative financial portfolio of about PKR 100 million. He also overlooks and reports on grant portfolios. He also has experience in the banking sector finance department as a risk analyst and financial manager. He has also worked as a company manager in ATV.




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